Privacy Policy
1. Overview
At Party Baby, LLC ("Party Baby," "we," "us," or "our"), accessible from https://partybabyessentials.com, we respect the privacy of our visitors and users. This Privacy Policy outlines the types of information we collect on our website, how we use, share, and protect it, and your rights regarding your personal data. By using our website, you agree to both this Privacy Policy and our Terms and Conditions. If you have any queries, please contact us at info@partybabyessentials.com.
2. Consent
We collect and process your personal data based on different legal grounds depending on the context. When you make a purchase, we process your data as necessary to perform a contract and fulfill your transaction. We may also process certain information where necessary for our legitimate business interests, such as fraud prevention, security, and improving our services, provided those interests are not overridden by your rights. Essential cookies necessary for the operation of our website are used without requiring consent. For non-essential cookies, including analytics and marketing cookies, we collect your explicit consent through our cookie consent banner before any tracking is activated.
For email marketing and promotional communications, we collect consent through sign-up forms. You may withdraw your consent at any time by adjusting your cookie preferences, unsubscribing from emails, or contacting us at info@partybabyessentials.com. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
3. Information We Collect
We collect information to provide, improve, and personalize our services. The types of information we may collect include:
Personal Identification Information: Name, email address, phone number, billing and shipping address, payment details (processed securely via third-party providers), and other information you voluntarily provide when you contact us, register an account, make a purchase, subscribe to newsletters, or participate in promotions.
Usage Data: Automatically collected information such as your IP address, browser type, device information, operating system, Internet Service Provider (ISP), date and time of visit, referring/exit pages, pages viewed, clickstream data, and interactions with our site.
Cookies and Tracking Data: Information collected via cookies, web beacons, pixels, and similar technologies, including preferences, session data, and analytics on site usage.
Payment Information: When you make a purchase, we collect necessary details, but we do not store full credit card information; this is handled by secure third-party payment processors (e.g., Stripe or PayPal).
We collect this information through forms, cookies, log files, and third-party tools. We adhere to data minimization principles and only collect what is necessary for our legitimate purposes.
4. How We Use Your Information
We use the collected information for the following purposes:
To operate, maintain, and improve our website and services.
To process transactions, fulfill orders, and provide customer support.
To personalize your experience, including recommending products and customizing content.
To communicate with you, such as sending order confirmations, updates, newsletters, and promotional materials (with your consent where required).
To analyze site usage, conduct research, and develop new products or features.
To prevent fraud, enhance security, and comply with legal obligations.
For marketing and advertising, including targeted ads via third-party networks (with opt-out options).
We do not sell your personal data. Any sharing is limited to trusted partners as described below.
5. Log Files
We use standard log files to track visitor activity. These files record IP addresses, browser type, ISP, date/time stamps, referring/exit pages, and click counts. This data is anonymized where possible and not linked to personally identifiable information unless necessary for security or legal reasons.
6. Cookies And Web Beacons
We use cookies, web beacons, and similar technologies to enhance functionality, analyze trends, and personalize content. Cookies may store preferences and track user behavior.
Essential Cookies: Necessary for site operation (e.g., session management).
Analytics Cookies: To understand site performance (e.g., via Google Analytics).
Marketing Cookies: For targeted advertising.
You can manage cookie preferences through your browser settings or our consent banner (if applicable). Disabling cookies may limit site functionality. For more details, see our Cookie Policy (if separate) or contact us.
We use analytics and behavioral tools, including Microsoft Clarity, to understand how visitors interact with our website. These tools may collect information such as page views, clicks, scrolling, and general interaction patterns to help improve site performance and user experience. Sensitive personal information is not recorded.
7. Advertising Partners and Third-Party Integrations
We may partner with advertisers and analytics providers (e.g., Google Ads, Facebook Pixel) who use cookies and beacons to serve personalized ads. Each partner has its own privacy policy; we encourage you to review them. We also integrate with third-party services for payments (e.g., Stripe), email marketing (e.g., Mailchimp), and analytics (e.g., Google Analytics). These providers may collect data on our behalf, subject to their policies and our agreements ensuring data protection.
8. Sharing Your Information
We may share your information with:
Service providers for hosting, payments, shipping, marketing, and analytics.
Legal authorities if required by law or to protect our rights.
Business partners in a merger, acquisition, or sale (with notice to you).
We do not share data with third parties for their independent marketing without your consent. International transfers (if any) comply with adequate safeguards, such as Standard Contractual Clauses.
9. Data Security
We implement reasonable administrative, technical, and physical measures to protect your information from unauthorized access, loss, or disclosure. This includes encryption for sensitive data, secure servers, and regular audits. However, no system is entirely secure; we cannot guarantee absolute security.
10. Your Privacy Rights
Depending on your location and where required by applicable law, you may have certain rights regarding your personal information. These rights may include the ability to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information, subject to legal exceptions
- Withdraw consent to marketing communications at any time
- Object to or restrict certain types of data processing, where applicable
- Request a copy of your personal information in a structured, commonly used format
We do not sell personal information.
If you are located in the United Kingdom or European Economic Area, we process personal information based on one or more of the following legal grounds: performance of a
contract (such as fulfilling an order), compliance with legal obligations, your consent (for example, email marketing or optional cookies), or our legitimate business interests where those interests are not overridden by your rights. Your information may be transferred to and processed in the United States and other countries where our service providers operate. These jurisdictions may not provide the same level of data protection as your home country. To exercise your rights, please contact us at info@partybabyessentials.com. We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law. If you are located in the United Kingdom, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk Residents of the European Economic Area may contact their local data protection authority
11. Children's Information
We comply with the Children's Online Privacy Protection Act (COPPA) and do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have such data, contact us immediately at info@partybabyessentials.com, and we will promptly investigate and delete if necessary.
12. Communications and Consent
By providing your contact information, you consent to receive communications from us via email, text, or phone for transactional (e.g., order updates) and marketing purposes. You may opt out at any time by replying "STOP" to texts, unsubscribing from emails, or contacting us. Message/data rates may apply; frequency varies.
13. Changes to This Privacy Policy
We may update this policy to reflect changes in practices or laws. Updates will be posted here with the revised date. Significant changes will be notified via email or site notice. Continued use after changes indicates acceptance.
14. Contact Us
For questions, rights requests, or concerns about this Privacy Policy, contact: Party Baby, LLC Email: info@partybabyessentials.com.
15. Terms and Conditions
Please also review our Terms and Conditions, which govern website use and incorporate this Privacy Policy by reference.